About
“As you grow older, you’ll find the only things you regret are the things you didn’t do.”
Head of Creative & Visual Strategist
Blending creative vision with strategic thinking, I specialize in art direction, visual identity, and multi-channel campaign design. Experienced in managing cross-functional teams, creating brand systems, and delivering high-impact content across digital platforms, eCommerce, and offline media.
My Skills
Blending creative vision with strategic thinking, I specialize in art direction, visual identity, and multi-channel campaign design. Experienced in managing cross-functional teams, creating brand systems, and delivering high-impact content across digital platforms, eCommerce, and offline media.
Experience
2021-Actual
PURE SKINCARE
Spain
Head Designer
I lead the creative direction and oversee all design output across digital, offline, and third-party platforms. I manage the design team, ensuring alignment with brand objectives and timely delivery of all materials.
Key responsibilities include:
• Leading and organizing the design pipeline for campaigns and projects.
• Designing and optimizing our eCommerce platforms.
• Maintaining and supporting tools like Shopify, Klaviyo, and Mailchimp.
• Collaborating closely with marketing on campaign ideation and execution.
• Streamlining tools and workflows to boost creative efficiency.
2019-2025
PUZZLE BRANDS
Spain | Bulgaria
Head Designer
Led the design and development of websites, branding, and digital assets for multiple fashion brands.
• Optimized desktop and mobile content for enhanced user experience.
• Planned digital communication strategies alongside channel managers.
• Managed website content and executed email marketing campaigns.
• Actively collaborated with marketing and project leads on creative execution.
2018-2019
FABIFY
Spain
Graphic Designer
Collaborated with the marketing team on international campaigns and design production across European markets.
Designed campaign assets:
• Email flows, newsletters, ads, social media content, banners, and landings.
• Contributed to branding, logo creation, and web front-end design.
• Supported strategy and execution of fashion photography.
• Participated in team research and concept presentations.
2016-2018
CLASSIK PRINTER STUDIO
USA
Graphic Designer
Graphic design and branding. Responsible for creating all the necessary graphic
material for customers. Advice on online and offline marketing campaigns and
strategies for customers. Conducting constant meetings with clients to understand
the concept of their projects. Support in photo sessions and retouching. Support in
the creation of printed material.
2015-2016
ESPACIOS IR CORP
México
Graphic Design & Marketing Strategy
My main role was responsible for defining and projecting the brand identity. I was in
charge of creating campaigns and promotional design for all the company’s projects,
as well as conducting continuous research and analysis of the target market. I was in
constant communication with the company’s management and actively participated
in the development of advertising strategies for the projects. In addition, he was
responsible for brand communication both internally and externally, and promoted
the company’s corporate culture.
2011-2013
AKÁES MAGAZINE
México
Editorial & Graphic Designer
Co-founder/Associate of a socio-cultural magazine based in Culiacán, Sinaloa. Our
main objective was to foster social and cultural recognition within the community.
Active search for creative talents in the local area. I participated in the creation of
designs (branding, editorial, advertising, etc.), communication support to make
reports, as well as a fundamental part in the creation of videos and photographs
needed to publish both in the magazine and in its communication channels