Let’s design stories that connect!

Hi. I am

Itzel Aldama
Art Direction & Design Leadership

Connecting creativity and strategy to craft visual experiences with purpose and impact

I am passionate about design and above all about creating visual experiences that inspire and generate real impact.

13+ years

As graphic designer, creative direction, and brand strategy.

30+ projects

Successfully led multi-channel campaigns across digital and offline platforms.

10+ brands

Worked in different industries across Spain, Mexico, the US, and Eastern Europe.

14+ software

Strong command of managing design softwares and marketing platforms

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About Me

I’m a graphic designer with over a decade of experience helping brands shape their voice through design and strategy.

Currently leading a team of four designers, I manage projects from concept to execution, balancing creativity, clarity, and commercial goals.

My experience spans markets in Mexico, the US, and Europe, leading design projects across cosmetics, fashion, real estate, hospitality, and social impact initiatives.

My approach blends branding, digital strategy, and project management to deliver cohesive, high-impact results.

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What I Do

Branding & Visual Identity

Building cohesive and memorable brand systems — from logo and color palette to tone and visual storytelling.

Creative Direction & Team Management

Leading and mentoring design teams to deliver work that balances creativity, clarity, and strategy across all channels.

Digital Campaign Design

Designing visuals and assets for omnichannel campaigns that engage audiences and drive measurable results.

eCommerce & Web Experience Design

Crafting user-friendly and high-performing digital experiences for Shopify and web platforms.

Recent Projects

DMAE

Perricone MD | 360º Campaign

2025

C-Tetra Advanced

Medik8 | Product Launch

2025

Infarma Barcelona 2025

Pure Skincare | Lead Design

2025

Projects for leading brands

Let’s Work Together

Interested in collaborating or want to know more?
Reach out and let’s talk ideas.