Perricone MD | 2025 | Head Designer – Creative Direction

Head Designer – Creative Direction | Perricone MD | 2025

Project Overview

This 360º campaign was developed to relaunch and spotlight DMAE, one of Perricone MD’s hero ingredients, known for its firming and lifting properties. The goal was to elevate the product line’s visibility and educate consumers on the ingredient’s efficacy through a cohesive brand narrative across digital and physical touchpoints. As Head Designer, I led the creative direction, overseeing a multidisciplinary team across strategy, content, and design execution.

Our History

Most loved steak house since 1985

Our steak story dates back to 1985 when James, a steak lover himself, had the urge of serving the most delicious recipes for foodies like him. It was then that he met Steve, a passionate chef who shared similar interests.

They started a small food let that offered takeaways only. Seeing the love the city had for steak, they expanded their team with 8 more chefs from different parts of the country so we could serve more variety on the table. .

Ever since, we’ve been known as the best Steak house in town serving over 1000 customers everyday. Humbled by the love we’ve received, we strive to continue giving you the best.

Loved by Many

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Jessica Sommer

Bryan Lambert

Kristin Foster

Portfolio

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