I am passionate about design and above all about creating visual experiences that inspire and generate real impact.
01.
About Me
Head of Creative and strategic cross-media visual experiences
As Head of Creative, my role is based on a solid background as a graphic designer, with more than 12 years of experience developing visual solutions for companies in different sectors. It is this creative and technical foundation that now powers my strategic leadership.
I have led integrated campaigns that combine visual storytelling, brand identity and multi-channel execution, always with the goal of generating real impact and consistency across all touch points, both digital and physical.
I work collaboratively with branding, marketing, design, content and 3D teams, and accompany each project from concept to final execution, applying creative vision, strategic judgment and aesthetic sensibility at every stage of the process.
Perricone MD | DMAE Campaign
Visual Identity
Medik8 | Launch
Visual effect
ZARA | Makeup Collection
Visual Identity
Puresc | Infarma
Newsprint
PURE NICHE LAB | eCommerce
Web Design
03.
My creative approach
Over the years I have developed a strategic and visual approach that combines art direction, design and brand storytelling. These are the areas where I add the most value and that define my way of creating coherent, relevant and purposeful visual experiences.
Art director
I lead creative concepts and oversee their visual execution across multiple channels, ensuring every element reflects the brand’s personality, positioning, and values.
Visual identity
Design and evolve brand identities that are cohesive, memorable, and scalable — from logos and color systems to graphic languages and brand guidelines.
Brand experience
Passionate about creating consistent brand experiences that connect emotionally with users, ensuring that every interaction (digital or physical) reinforces brand value.
eCommerce Design
Experienced craft high-performing visual strategies for eCommerce platforms, focusing on conversion, clarity, and storytelling across the full customer journey.
